If there’s one thing I’ve truly come to understand during my 30 years in the lingerie world, it’s how much our health shapes our confidence and comfort. Almost every woman I know—including myself—has faced those moments when our bodies feel fragile: dealing with yeast infections, bacterial vaginosis, postpartum healing, or even the monthly frustrations of menstruation.
As a woman, I’ve always believed that lingerie should never add to those struggles—it should support and nurture us. That’s why I design only what I would feel good wearing myself, and more importantly, what I’d want my daughter, Jj, to wear. It’s about care, comfort, and respecting the incredible bodies we live in. Here are the principles I believe every woman should know about intimate care.
Organic Cotton Crotch
The crotch fabric is the most intimate part of your underwear, and it needs special attention. Organic, undyed cotton reduces chemical exposure and lets you notice changes in your health, like unusual discharge or spotting.
When Jj was growing up, I made her custom underwear using organic cotton in the crotch. It’s an essential feature she now includes in Gudia’s products because it’s the best choice for women’s health.
Breathable Fabrics
Breathable, moisture-wicking fabrics are non-negotiable. Materials like polyamide-elastane allow airflow and help keep you fresh, especially during busy or active days. Without proper ventilation, moisture can get trapped, leading to discomfort or even infections.
Thoughtful Designs
Good design goes beyond appearance—it’s about comfort. Seamless underwear minimizes friction and irritation, making it perfect for daily wear or activities like working out. Lingerie should support you, not constrain you.
During vulnerable moments
—whether it’s infections, menstruation, or postpartum recovery—your underwear becomes even more critical. Features like antibacterial fabrics, moisture-wicking materials, and chemical-free options offer the care and hygiene your body needs to heal and thrive.
So proud of Jj continuing these values to life through gudia
I’ve spent my life helping women feel their best, and now I’m proud to see Jj continuing these values to life through Gudia. Every piece she creates prioritizes health, comfort, and confidence—just as I’ve always believed lingerie should.